Resources
4 Essential Steps in a Speedy Social Media Audit
Did you know that nearly half (49%) of shoppers find products through targeted ads on social media? And that 34% use these platforms to research new products. At the same time, 51% of consumers will unfollow an ‘irritating’ brand (e.g., one that frequently posts...
Strategies for Analysing and Applying Content Marketing Data
If you've dabbled in content marketing, you've probably noticed the flood of data that comes with it. But what do you actually do with all that data? Regrettably, for many, it remains untouched, relegated to a Google sheet or confined to a monthly report collecting...
The art of storytelling: Crafting narrative-driven content for your brand
In the age of digital, when distractions are abundant and attention spans are short, the ability to make your content stand out and capture your audience’s imagination is critical. With so many competitors vying for clicks, comments and shares, many brands are asking...
Mastering social media marketing: Keeping up with the trends
Things happen at the speed of light in the social media world. One minute you’re sending 140-character tweets off into the Twitterverse and the next you’re typing out essays on X. You jump to sign up to Threads, but the platform seems to fade into obscurity even...
How to Create an Exceptional Customer Experience at Every Stage of the Customer Journey
Offering high-quality products – and a freebie or two to sweeten the deal – is a great way to ensure repeat business and grow a following of loyal customers. That said, no matter how great the goods you provide, today’s consumer wants to feel taken care of throughout...
The Path to Impact: Communicating Your Brand Purpose
While price, convenience and quality are still high on the reasons a consumer is likely to choose your brand, so is having a clear social or environmental brand purpose. To get the modern consumer's attention, you need to show that your brand stands for something...
AI-powered Personalisation in Omnichannel Marketing
Yep, here’s yet another post on AI. But let’s face it. The rapid developments in this space and the opportunities it brings to the marketing world are fascinating—and not something we should sleep on. Because of this, we’re continuously exploring innovative ways to...
Unlocking the Power of Data-Driven Personalisation for Customer Experiences
What is data-driven personalisation, and why it’s important When deciding which local coffee shop to visit for your morning coffee, which one do you choose: the one where you get ignored upon walking in or where the barista greets you by name and automatically...
The Perfect Match: 5 Tips for Influencer Marketing for Your Brand
Working with influencers is becoming increasingly common for all types of brands globally. Influencer marketing is an incredibly effective marketing tool that harnesses the power of word-of-mouth marketing and amplifies it with social media. We already know how...